Do you know who made your clothes? Or the story behind your dinner table? In today's world, most of us don't. We live in an age of mass production, where the things we use every day are often made in far-off factories by people we'll never meet, using processes we'll never understand. At iAnanas, we believe it's time to change that.
iAnanas was founded by Naresh Purohit, who has been living in Germany since 2011. But his heart has always remained with the artisans of his hometown of Jodhpur, India - a city famous for its rich tradition of handcrafted wooden goods. Naresh grew up surrounded by the art of woodworking and experienced first-hand the beauty and skill that goes into each piece. But he also saw something disturbing: these master artisans, the people behind the products, were often underpaid and overworked and did not have access to the most basic services like healthcare or education for their children.
This disconnect – between the value of craftsmanship and the reality of the artisan’s life – is what inspired Naresh to create iAnanas. His mission is to change the way we think about the things we buy by helping customers connect with the real people and real stories behind each handcrafted piece.
